Friday, October 1, 2010

The Power of Advertising

            Advertising is something that is seen everywhere in today’s society. We see products being advertised on the radio, on the internet, in magazines, and on television. There is a great variety of products that get advertised today, and all of these advertisements get advertised in different ways. You see celebrities, professional athletes, and even people off the streets helping a company promote their product.
           
            A popular way for companies to advertise their product is by using women. You see women helping promote a product a company is trying to get out to the public very often, and a lot of times, you see it too much.
           
            There seems to be two main ways for women to be helping advertise a product too, and that seems to be of the sexual attraction way, and by using women as objects. A lot of times women will be in an advertisement helping advertise a product, and they will wearing next to nothing. In many cases, there is no reason for that, simply because the product they are trying to advertise has nothing to even do with a woman, but yet it is done because it helps to attract viewers more often.
           
            One of the other more common ways for women to be used in advertisements is for them to be used as an object. A lot of times you will see alcohol advertisements where the girl is shaped into a beer bottle, or something along those lines to help attract viewers to this product.
           
            This may be an effective way for a company to get more of a product sold, but this is one way of advertising that you hate to see be done. It is disrespectful in my opinion for women, or even men for that matter, to be used as an object, or used in an advertisement with barely any clothes on just to try and make the advertisement attract more viewers. In the future, I hope that the usage of women for advertising decreases.

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